Ultimate Fishing Guide Marketing
$1200/mo. + Onboarding Cost
The Tarpon Creek Agency Puts Your Guide Business in the Local Funnel.
The onboarding process and costs explained.
The onboarding process involves all of the steps in the phases listed above from 1 through 5, which leads us into the 6th -the ongoing campaign. This is the most intense part of the local campaign and involves a lot of groundwork that must be properly executed. This foundation is different for every site and location. It really comes down to basic technical needs, your competition in your area, and what is required to be performed for the best in localized marketing for the fishing guide industry – targeted for you and your guide business.
Basic plan levels users can expect an onboarding cost of $1500-$4500. This cost covers all of your onboarding needs and the first month’s campaign. If you signed up in January for example, and you had an onboarding cost of $1750 that would include January’s regular campaign as well. Then in February, the regular campaign cost of $1200/mo would take effect. The biggest factor in how this initial cost is calculated really relies on how much work your site needs and the intensity required to get there. If the site isn’t right – none of this will work.
The Importance of NAP's and Data Aggregators.
What the heck is a “NAP”? No, it’s not the one you take at the ramp when the client is late. NAP is an acronym for Name, Address, and Phone Number. These are placed on directory style websites and are called NAP citations. The importance of these is that it really drives the point home to Google that you are indeed where you say you area and that this information can be trusted at a higher level. The important step here is that these are created in important directories. These are dictated by known popular resources as well as your local competition.
Data Aggregators are services that drive local business data to local search apps. Search apps in themselves are many, but the top apps all derive their data from the same top resources. Our mission here is to get you in those top resources. Once here, the local traveler or the client headed to your area can pop out their favorite search ap and find your business. This also helps with the NAP citation building and overall growth in Google Maps and Search along the way. These all work hand in hand.
The Value of the Organic SEO Campaign
Technical Focus. One half of the ongoing campaign is the technical needs for the campaign. This involves the traditional tracking of onsite technical seo audits but also involves more specific onsite needs such as ongoing page optimization. During onboarding, we optimize the pages of the site but the longterm data will tell us if it’s effective and what needs to be adjusted. Position tracking and analytics data are also monitored, recorded, and reported during the ongoing phases of the campaign. Reporting is also available as “self-serve” 24/7.
SEO Focus. The next half of the ongoing campaign is surrounded by organic search optimization by virtue of current page optimization, landing page creation, and inbound link building. On the ultimate plan, you can expect any combination of 8 of these per month – depending on the current needs of the site. For example, one month might be optimized content added to two current pages, two new landing pages created, and then four content wrapped inbound links built. Or, 7 optimized pages and one link, etc.,. This part is fluid.
Remarketing Re-engage's Your Website Vistors.
Remarketing involves targeting visitors who have already viewed a page or pages on your site. It is a means of re-engaging customers who were browsing pages on your site but did not follow through with a conversion. A recent study showed that customers actually do not mind ads – they simply do not want to see irrelevant ads. By the fact that these visitors have searched and found your site means it is something relevant to them. Remarketing to them on other platforms keeps you in front of them – with personalized ads designed to drive them back.
Your remarketing plan that is included with this ultimate guide plan is a standard level one. It is designed to add a beneficial asset to your marketing program. With your $1200 a month plan, we will create a remarketing ad set (based on your offerings and pages visited) and put it into effect on Facebook & Google with a built-in budget of $100. You will then have the ability to add up to $1500 more to this budget and we will manage it for no additional cost. All of our ad sets will be adjusted based on performance along the way.
Google, Bing, Facebook, and Instagram PPC Mangement.
PPC (Pay Per Click) advertising is a proven, reliable and profitable channel for tons of fishing charter companies seeking quick, quality traffic and conversions. At the same time, PPC offers invaluable data that can be applied to all of the other marketing components in this Ultimate Plan. With unlimited targeting options across multiple platforms, PPC allows us to find valuable conversions through segmented end user groups. This method allows us to cater to each group with memorable messaging based on their values, desires, and at the best times.
Your PPC plan that is included with this ultimate guide plan is based on a dynamic approach. It is designed to add a truly beneficial asset to your marketing program. With your $1200 a month plan, we will create multi-channel ad sets with a built-in budget of $200/mo. You will then have the ability to add up to $3500 more to this budget and we will manage it for no additional cost. Between this PPC management and the Remarketing management, you will have the option for us to optimize and serve up to $5300 a month in total ad spend!
Need a Bigger Plan or a Smaller One?
If you are looking for a more affordable option you can check out the Standard Plan at $550/mo. This plan offers everything a single location fishing guide company needs to gain exposure in their local market. Albeit smaller in scale when compared to this Ultimate Plan, the Standard is the choice for most fishing guides that work with us. It is an effective strategy in most areas – even those with extensive competition.
You can view these details here: Guide Standard Plan
This Ultimate Plan at $1250/mo is our flagship process for extremely hard markets, outfitters, and for those who offer big trips. That said, if you are looking for more, then we would recommend venturing into the world of full-on digital marketing. These plans are custom tailored for each and every business. Our methodology focuses on an equalized approach between brand, community, and conversion.